THE PROBLEM
If youve ever tried to forward press, you know that you need to position your hands ahead of the ball for it to work either at the address or at the moment of impact. Its not an easy thing to learn or execute, but almost all the best golfers in the world do it because it helps them get their putts rolling faster and truer. Think of forward pressing like hitting up with your driver. With a forward shaft lean, its easier to create an upward putter swing at impact that encourages a faster forward ball roll (i.e. reduced skidding, backspin, etc.).
THE SOLUTION
Press Grips eliminate the need for golfers to consciously forward press. The forward lean of the putter shaft is established through the grip design, eliminating yet another variable in the putting stroke. Were all about eliminating variables!
P.S. The Press II 1.5 is also perfect for non-L.A.B. putters, although were not sure why you wouldnt want to be using a putter that swings square all by itself. Just saying