Say goodbye to boring, frizzy hair for good. Using innovative ionic technology, this titanium plated 1.75 inch hair straightener quickly and effectively gives you the style that you have always desired. Instantly transform your hair’s texture and style. Smoother, shinier, softer, and perfectly styled hair is now within your reach. A high-tech, 1.75 inch, titanium hair straightener that styles with an advanced MCH heating system, and features durable 100% Titanium plates for heat protection. This professional flat iron is fully adjustable up to 450°F and goes to 400°F in under one minute. Precision-smart LCD screen turns white when set temperature is reached and also displays temperature control and auto shut-off feature. The drier your hair, the more positive its charge. The Elite's 1" titanium plate emits mass quantities of negative ions, neutralizing frizziness, while locking in moisture to make hair shiny and silky. MCH is a relatively new type of heater that keeps the Elite at its chosen temperature even after contact with hair. It'll make your mornings more efficient while simplifying your styling experience.